Why Unit Economics Is Vital When Scaling Your Business
Nov 14, 2023
Revenue growth can mask deteriorating margins until it’s too late…
Measuring the right metrics is absolutely critical when scaling a business.
Unit economics looks at revenue per customer divided by the costs of that customer.
For SaaS businesses, unit economics means customer lifetime value (LTV) and customer acquisition costs (CAC).
When scaling SaaS companies, the LTV/CAC ratio is a top metric.
But it’s not static.
So — continually improve unit economics by testing the variables to crack the code.
#SaaS #Scaleup #UnitEconomics #ExitLaunchpad
