Why Should Anyone Buy Your Business?
Why would anyone want to buy your business? Don’t ask this question when you’re finally ready to sell.
Strategic acquirers have distinct motivations for interest in your company:
+ Eliminate Competition — Gain market share and pricing power.
+ Acquire Talent — Your people can be as valuable as customers.
+ Add Capabilities — IP, tech, products to accelerate their roadmap.
+ Revenue Growth — Predictable cash flow for future growth and higher valuation.
+ Cost Efficiencies — Drive economies of scale.
+ Vertical Integration — More control up/down value chain to increase margins.
+ Diversification — Broader portfolio to minimise risk exposure.
To maximise valuation, factor acquirer motivations into your strategic decisions months before exiting.
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