“What Gets Measured, Gets Managed”
The saying is true — but only if you’re measuring the right things.
Many founders either track too many metrics, too few, or worse yet → fail to understand what their metrics are really telling them.
When your dashboard flashes red, do you know exactly what to do next?
Take one of our partner companies as an example. Earlier this year, they experienced a slowdown in their sales pipeline velocity.
At first, it didn’t seem like a major issue. But because this metric wasn’t actively monitored — and their long sales cycle masked the problem — it took too long to identify.
By the time cash flow was impacted, they realised it was a fixable sales and marketing issue, but the delay cost them valuable time.
Be intentional about the metrics you monitor and ensure they directly influence your decision-making.
Are you measuring the right things in your business?
#NextLevelGrowth #ExitLaunchpad #BusinessMetrics
