What Buyers Look For When Acquiring A Business

What’s most important from the buyer’s perspective when it comes to an acquistion?

This outside-in view should shape your decisions leading up to an exit.

So what do buyers want to see?

🔎 Growth Potential — Evidence your business can expand under new ownership through untapped opportunities and proven scalability.

🔎 Predictable Cash Flow — Consistent, recurring revenue that covers operating costs and debt servicing.

🔎 Strategic Assets — Intellectual property, proprietary technology, databases and other hard to replicate assets.

Having this buyer-focused perspective will highlight what drives value and help you maximise your valuation when the time comes to exit.

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