Tips For Discreetly Marketing Your Business To Exit
You want to exit your business soon, but don’t want everyone knowing…
Going off market and under the radar lets you prepare without spooking customers or staff.
Here are 4 tips to subtly market your company pre-exit, without letting the cat out of the bag:
🔹 Nurture industry connections. Raise your profile by attending, speaking at, and sponsoring events. Engage potential buyers, build relationships, and put out feelers.
🔹 Position yourself as ‘highly acquirable’ with customers and vendors. Subtly reference milestones like top hires, new customers, and revenue growth.
🔹 Commission an independent valuation. This often opens doors through the valuator’s connections. EXTRA TIP: Don’t use your accountant or a business broker.
🔹 Partner with M&A advisors and investors who can do the heavy lifting and choreography for you.
Covertly marketing your company as a prime acquisition target, while still commanding a premium valuation, requires a delicate but deliberate touch :-)
#SME #business #exit #M&A #mergers #acquisitions
