The 5 Essentials Of SaaS Scaling And Exit Strategies
Your end goal is an accelerated exit that optimises your valuation.
But maximising value and a successful exit means executing the basics right.
If you have a revenue-generating SaaS business, here are 5 basics to scale further and get a higher exit multiple:
📈 ACQUIRE & RETAIN. Simultaneously scale up customer acquisition while avoiding high churn. Build in-house acquisition infrastructure or work with partners. Focus on giving customers multiple reasons to stay. Your valuation depends on solving acquisition AND retention.
📈 GO DEEPER ON YOUR NICHE. Most SaaS companies think they operate in a distinct niche but could go deeper. Becoming even more relevant to customers provides greater value AND loyal users.
📈 OBSESS OVER METRICS. Make sure they’re the right ones like CAC and LTV. ALWAYS focus on optimising these numbers.
📈 JOINT VENTURES. Low cost way to support scaling and maximise valuation. Pick a partner with access to your target customers to leapfrog organic growth constraints.
📈 WORK WITH GROWTH PARTNERS. Specifically M&A specialists. Generally engage growth partners 36 months before exiting to scale up and maximise valuation.
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