SME Marketing Health Check: Increasing Sales in 2023
Here are some of the key marketing techniques that UK small and medium-sized enterprises (SMEs) will employ to increase sales in 2023…
📣 Social media marketing: According to Hootsuite, the UK has more than 45 million social media users. As a result, SMEs should use social media to reach out to their target consumers and market their products or services.
📣 Content marketing: By developing and publishing valuable, relevant, and consistent content, SMEs may attract and keep a clearly defined audience and eventually generate lucrative consumer action. According to the Content Marketing Institute, companies that employ content marketing receive 7X more internet traffic than those that do not.
📣 Email marketing: Email marketing is not dead. According to Campaign Monitor, email marketing has a 122% average ROI.
📣 Search engine optimization (SEO): SMEs may boost their exposure and attract more quality visitors to their website by optimising their website and online content for search engines.
📣 Influencer marketing: By collaborating with influencers, SMEs may reach new audiences and advertise their products or services. According to Influencer Marketing Hub study, 92% of customers trust recommendations from influencers, making this a highly effective marketing technique.
📣 Paid advertising: By employing paid advertising, such as Google Adverts or social media advertising, SMEs may tailor their ads to specific audiences and boost their online presence. According to Google, businesses that use Google Ads see an average of $2 in revenue for every $1 they spend on advertising.
📣 Customer loyalty programs: Offering incentives to repeat consumers, such as discounts or prices, can promote customer loyalty and sales. According to a Bond Brand Loyalty survey, clients who participate in a loyalty program spend 20% more than non-members.
📣 Personalisation: Tailoring marketing messages and offers to specific customers based on their interests and habits can boost customer engagement and sales. Epsilon examined email marketing and discovered that personalized emails have a 29% greater open rate than non-personalized ones.
