Six Millennial Customer Lessons
Do you remember when trends in the United States would become the next big thing in the United Kingdom a few years later?
Everything from Sony Walkmans to Starbucks coffee.
The same might be true for several millennial-favored trends.
Here are a few themes that are crucial to the millennial clientele, who are quickly becoming more established in the larger market…
🎯 TIME-SAVING
Have you noticed that everything in life looks to be accelerating? Time is quickly becoming the most valuable commodity of all, especially for millennials, who frequently have less time than anybody else… or so it appears. Businesses who can save their customers time (or, at the very least, never squander their time) benefit more than those that cannot.
🎯 COMMUNITY
Millennials have grasped the interconnected world far better than previous generations and appreciate their communities in a completely different way. Most change is being driven by products and services that tap into the community in a more digital way while also recognizing inclusivity.
🎯 LOCAL
Since the pandemic, sourcing items locally has become increasingly crucial to many more groups, although it had already gained support from millennials. Partly driven by product provenance, but also convenience. The same is true at the national level, where British-made is once again becoming a quality indicator and a badge of honour.
🎯 ETHICAL
Ethical consumption has been more popular in the last decade. Everything from fair trade coffee to cruelty-free cosmetics is becoming more common. Millennials continue to be at the forefront, demanding authentic and ethical products and services. Everything from how people are treated along the supply chain to the persons and corporations who profit — directly or indirectly — from the transaction.
🎯 ENJOYMENT
When it comes to marketing, nostalgia has always been a potent tool. However, one person’s nostalgia is another’s old history. This age group is known for being nostalgic, and they frequently seek companies that remind them of their youth or earlier years. Being able to include fun or nostalgia in a way that connects with your target client can pay benefits, albeit not every sort of business will be able to effectively play this card.
🎯 SUSTAINABLE
Millennials are enthusiastic about environmental protection and supporting firms that share their beliefs. Given that the earth’s resources and environment cannot sustain present levels of human activity permanently, an increasing proportion of millennials in the UK are devoted (not just aware, but committed) to minimizing their waste and carbon footprint.
