Signs Your Business is Approaching Market Saturation
Aug 11, 2023
How do you know you’re approaching market saturation?
📌 Stalling Sales Growth or Plateauing
📌 Exhausted Low-Hanging Fruit
📌 Rising Marketing Costs and Lower Conversions
📌 Competitor Proliferation
📌 Pressure on Price and Margins
📌 Commodity-like Offering
Reaching market saturation doesn’t have to be a negative, but it does require a strategic response:
✔ Explore New Adjacent Segments
✔ Innovate Your Product or Service
✔ Focus on Customer Retention
✔ Consider Vertical Integration
✔ Explore Consolidation
✔ Go Extra-Niche
✔ Prepare for an Exit
#ExitStrategy #UKBusiness #M&A
