Mastering The Formula For Pricing Your Business
Sep 18, 2023
Simple business psychology is often ignored.
But like most financial deals, selling a business involves logic and emotion for the buyer:
> Logic — based on financials and ROI
> Emotion — personal motivations for acquiring
> Both — belief new ownership will create more value
So I’m surprised ‘price’ is introduced without understanding the buyer.
Discussing price too early makes it just about numbers. The right buyers will pay a premium for the right business.
Optimising valuation and marketing to qualified, premium buyers takes years.
Pricing is both an art and science.
#UKBusiness #SME #ExitLaunchpad #M&A #Mergers #Acquisitions
