Having An Exit Plan Doesn’t Equal Selling Out
“I don’t need an exit strategy because I’m not looking to exit.”
I’m always puzzled when business owners tell me this.
Every business owner exits their company eventually — it’s a fact of life.
But the biggest reason for having an exit strategy is to create the most valuable company possible — even without imminent exit plans.
How does an exit strategy impact your company value?
The value isn’t about what you think. It’s about how the market values your business. Ultimately, a potential acquirer will pay what it’s worth to THEM — not what your spreadsheets say.
And it’s not just about revenue and profits.
If you don’t know what buyers value most in your business, how will you know where to focus investments over the next few years?
#NextLevelGrowth #Exits #Strategy #ExitLaunchpad
