Flip Fear Into Fortune: How Uncertainty Sparks Opportunity
2 min readApr 18, 2023
Business owners who are waiting for a return to normality are missing out on the opportunity to benefit from emerging global trends.
The current global ‘issues’ are not short term, but rather long-lasting, meaning that businesses need to position themselves to benefit from these shifts.
Here are a few examples:
- Diversify your supply chain: The ongoing power struggle between China and the US is impacting global trade and economy. Trade with certain parts of the world is set to become more challenging. Building relationships with suppliers in alternative markets will ensure resilience in the face of geopolitical uncertainties. This can also be a significant opportunity to attract potential customers who are concerned about their over-dependence on suppliers in riskier parts of the world.
- Be on the right side of the AI revolution: Artificial intelligence is transforming industries at a rapid pace. Leveraging AI to improve operations, customer service, and efficiency will increase the value of the business in the eyes of potential buyers and create new revenue streams.
- Leverage opportunities in remote work and digital transformation: Many businesses are adapting to the new world of remote work. Businesses can outsource or offshore remote roles, which can lead to cost savings without reducing quality. Hybrid 2.0 offers an alternative to on-site work and can be explored.
Keeping up with the ever-changing business environment is crucial for the long-term viability and saleability of the business.
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