Fix Your Business Before Making An Exit
Are you someone who invests in broken business models?
The likely answer is no.
So why would someone else invest in your business if your model is flawed? Or if they do, you’ll be waving goodbye to a higher valuation.
One common issue I see is founders overspending to acquire customers relative to their customer lifetime value (LTV). They become fixated on revenue growth, assuming that customer acquisition costs (CAC) will magically reduce as they scale. They believe that investment alone can fuel growth and resolve everything 🤔.
But they completely miss what’s right in front of their eyes.
They would be far better off optimising the CAC to LTV ratio well before thinking about further investment or starting to consider an exit.
Why? Because addressing this early means the changes you make will be quicker AND less painful than putting them off.
#NextLevelGrowth #ExitLaunchpad #Valuation #M&A
