Don’t Let The Numbers Fool You: Key Considerations For Exiting Your Business
Oct 21, 2023
Emotion drives decision-making, though we think we’re rational.
Optimising your valuation pre-exit is more than just numbers:
🔖 Backstory. Highlight your motivations and the problem you solved.
🔖 Differentiation. What makes you stand out from competitors?
🔖 Team. Share stories that humanise your brand.
🔖 Targeting. Understand motivations of potential acquirers.
🔖 Medium. Where you’ll communicate with acquirers.
🔖 Visualisation. Bring growth and successes to life through major milestones.
🔖 Future. Paint a vivid picture of where you’re headed. Acquirers love hope value.
Stories shape reality. Narrative significantly influences how your business is perceived.
#SME #ExitLaunchpad #M&A #Mergers #Acquisitions
