Could Your Customer Acquisition Costs Be Tanking Your Business Valuation?
Thinking of selling your business in the next 36 months? Here’s a wake-up call…
I meet plenty of company owners in the B2B space who have grown their business over the last few years — and generate millions in annual revenue…
… and all this from virtually NO marketing at all.
Impressive.
But when it comes to scaling up to the next level — they look beyond the word of mouth, the referrals and their long-term customers, which got them this far.
And yes, having a robust sales and marketing infrastructure is critical to scale your business in a predictable way.
Yet many business owners completely lose sight of their Customer Acquisition Cost (CAC) as they scale up.
But your CAC isn’t just a marketing metric, it’s a pivotal part of your exit valuation.
Why? Because potential acquirers aren’t just looking at your revenue.
They’re figuring out how efficiently you generate it.
Delivering a lower CAC doesn’t only mean higher margins. It also indicates to buyers that your business can scale even further.
We’ve helped many business owners optimise their CAC through streamlining and automating their sales funnel, boosting customer retention and leveraging data
If you’re thinking about further scaling your business and want to maximise your exit valuation, get in touch. The clock is ticking.
#NextLevelGrowth #ExitLaunchpad #M&A ExitStrategy
