Are You Making This Classic Mistake When Valuing Your Business?

Are You Making This Classic Mistake When Valuing Your Business?

What really drives the valuation of your business?

Because it’s not just revenue and EBITDA.

There are 25 individual components that will grow your company’s valuation — yes, I’ve documented this in detail over the years. 🙂

And it starts with where others see the value — not necessarily where you do.

By “others”, I mean potential acquirers of your business.

I’m no longer surprised when owners thinking about exiting in the next few years tell me “they have no idea” who the likely acquirers will be, let alone what those acquirers value most.

But knowing that can increase your valuation multiples by 2–10X.

So why wouldn’t you want to know?

#NextLevelGrowth #ExitLaunchpad #M&A