5 Strategies to Skyrocket Your Business Value

The Exit Launchpad™
2 min readMay 20, 2024

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5 Strategies to Skyrocket Your Business Value

If you’re like most business owners, you think an exit strategy is what you need before selling your business.

It’s not.

It’s about creating the most valuable and saleable business possible — whether or not you want to sell it.

And that should be something you do at the start of your journey — not the end.

I have a list of 25 Valuation “Drivers” — you can download from my website or just DM me — but here are a few to start you off:

⨝ Embrace Digital Transformation — Specifically, leverage cutting-edge tech and digital solutions to enhance products, services and operations. If you’re not looking at AI-based automations, you’re risking more than just valuation.

⨝ Create a Strong Management Team. Your business should thrive without you, not fall apart once an acquirer sees you leave.

⨝ Diversify Revenue Streams. I see companies double revenue by winning more from their top customer. But relying so heavily on one or two is massively risky and will hit valuation.

⨝ Build Out Intellectual Property. Which doesn’t mean owning patents. Map out all unique offerings, processes and innovations strengthening competitive advantage to positively impact value.

⨝ Invest in Customer Retention. Business owners know retaining a customer is more profitable than acquiring a new one. Improve retention metrics and execute.

Remember, maximising valuation growth isn’t just about preparing an exit. It’s building a resilient, scalable, valuable business attracting the right partners and optimising net wealth.

#NextLevelGrowth #ExitLaunchpad #SME #M&A

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The Exit Launchpad™
The Exit Launchpad™

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